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“Additional post-campaign measurement tools such as third-party brand suitability and viewability verification provide advertisers the opportunity and transparency to analyze and understand the impact of their campaigns,” it noted. “Our proprietary inventory filter ensures that TikTok Pulse ads are running adjacent to verified content with our highest level of brand suitability applied on the platform,” an announcement from TikTok states. TikTok says its new TikTok Pulse program will also be focused on making sure the creator content is “suitable” for advertisements. This helps brands control their ads’ placement, so they don’t accidentally end up posted alongside hate speech or misinformation, for example. For advertisers, meanwhile, YPP allows them to reach videos from creators with more traction and subscribers, whose channels have also been vetted by YouTube for adhering to its content policies. On YouTube, the YouTube Partner Program allows creators to earn ad revenue from display, overlay and video ads on their channel, in addition to providing access to other features like channel memberships, Super Chat, a merch shelf and more. Now, TikTok will be able to add advertising revenue share to that list of creator monetization opportunities. They can also apply to the Creator Marketplace to be connected with brands for sponsored content if they have at least 10,000 followers.

#Tik tok ads how to#

Here, creators can learn about how to accept virtual gifts and payments from fans viewing their videos and their TikTok LIVE content. Last December, TikTok debuted an online “Creator Next” portal where it organized all the tools creators can use to make money on its app in one place. But longer term, the move could help TikTok to attract more creators to its social video app, following its earlier investments in creator monetization. TikTok didn’t say how many creators it would actually approve for the program in the early phases. advertisers in June 2022 with additional markets to follow in the fall, we’re told. There will be a 50/50 split of the ad revenue with creators, TikTok told TechCrunch. The company said creators and publishers with at least 100,000 followers on TikTok will be eligible for the revenue share program during the initial stage of the TikTok Pulse program. Notably, the solution will also be the first ad product that involves a revenue share with creators. Ahead of its NewFronts presentation to advertisers scheduled for this afternoon, TikTok announced the launch of TikTok Pulse, a new contextual advertising solution that ensures brands’ ads are placed next to the top 4% of all videos on TikTok. Before joining TikTok in April 2020, Tran worked at Hulu as VP, brand and culture marketing.TikTok is introducing a new way to lure advertisers to its platform by giving them the ability to showcase their brands’ content next to the best videos on TikTok. That’s initially seeded with $200 million in grants for the first year and is pegged to grow to $1 billion in three years in the U.S., according to TikTok - although what happens if TikTok is sold is anyone’s guess. #ItStartsonTikTok /Ls6eg6e7crĬreators featured in the TikTok campaign include DJ Steve Aoki, Nick & Sienna, Petunia Twins, chrissycanthearyou, Granny Coy Bundy, iambrattyb, Cindy Chen Designs and The McFarlands.įor the campaign, TikTok enlisted New York-based ad agency Known for the creative and brand strategy and Zenith for media buying.Īccording to Tran, the ad push is a “follow up” to the company’s recently announced TikTok Creator Fund. In addition, TikTok will run an extended 60-second spot on digital platforms like YouTube.Ĭelebrating you. Additional 15-second spots will “encapsulate the stories of the people who have made an impact through TikTok, highlight some of the today’s most-recognized online trends and popular songs, and showcase the role that TikTok has and will continue to play in the everyday lives of hundreds of millions of Americans,” according to the company. The new TikTok campaign is centered around a 30-second “brand anthem” spot, which is soundtracked with the song “Sing to Me” by Walter Martin featuring Karen O. “It’s not lost on me that this is TikTok’s year,” Tran said. 12 Microsoft has been in talks to buy the app, and now Oracle is reportedly in the mix as well. The Trump administration is requiring ByteDance to divest TikTok’s U.S. He also wouldn’t directly comment on TikTok’s potential sale. Tran declined to say how much the company is spending on the new ad campaign. Starting in September, the campaign will expand to global markets where TikTok operates, including the U.K., Europe, Latin America, and Southeast Asia.

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will run on linear TV (including ESPN, TNT, ABC and NBC), digital media (Hulu and Spotify), digital out-of-home, radio (iHeartMedia) and on TikTok social channels including the app’s official account as well as Twitter and Instagram.