#SITECAPTURE INSTAGRAM UPDATE#

#SITECAPTURE INSTAGRAM UPDATE#

In most cases, it should be evergreen content that you can regularly update with new information. Long-form content should be relevant to your visitors. Brand awareness is all about staying top of mind so that when a potential customer or client is ready to take that next step, they think of you. While it may not cause someone to purchase from you immediately or schedule an appointment, it will make it more likely that they will return to your site when they are ready to buy or make an appointment. Creates brand awarenessīecause long-form pieces are shared more frequently across social channels, they help create more brand awareness. And those backlinks help show Google that your post is relevant and useful, increasing the chances of ranking well.

When you create comprehensive content that showcases your expertise, you make it more likely that people will want to share it. They want to share those insights with their audience. When people share a post or link to another site on their post, they generally do so because they’ve found the original content to be of value. Increases the chances of backlinksĪccording to Backlinko, long-form pieces get 77.2% more backlinks than shorter pieces. By focusing on a particular topic that is relevant to your industry or business with an in-depth post, you can showcase your expertise, boost your site authority, and highlight your trustworthiness all at once. If you want to boost your EAT, then long-form content is one way to go. That’s expertise, authority, and trustworthiness-and some of Google’s rankings can be attributed to it. Because most people click on the top links on the search results page, creating high-ranking content will naturally increase your organic traffic. Using them naturally in your content will increase the chances that your page will rank highly for those keywords and phrases, thus increasing the number of people who will see your content. These are the same keywords and phrases that people enter into Google. Because you are covering one topic from various angles, you are naturally incorporating associated keywords and long-tail keywords into your content. Long-form content generally has plenty of keywords for Google to find. By creating pages, posts, videos, and infographics around your industry keywords, you can get more people to your website, build trust, score backlinks, and boost your brand visibility. What Are the Benefits of Long-Form Content?Ĭontent is a crucial part of a winning SEO strategy. You want your long-form content to answer all of the crucial questions on a specific topic that someone may have.

You want to aim for a comprehensive overview of a particular topic. That said, the main goal shouldn’t necessarily be a particular word count. For more complex issues, though, you can go upwards of 2k to 3k words.įor example, if you wanted to create a post on choosing the best XYZ, you will probably end up with a post that’s a couple of thousand words long to capture each possible point your readers may be interested in. We find a 1,000-word post can provide a good overview for many topics. According to Hubspot, articles with over 2.5k words get the most backlinks, and those between 2.25k and 2.5k score the most organic traffic. Honestly, there’s no hard and fast rule for the length. Ok, so long-form content should have more words than a quick blog post. It answers many questions about a specific topic and serves as a resource that your audience will want to turn to time and time again. What truly sets long-form content apart is its in-depth nature. It can be a guide, a how-to, or just an excellent overview. Long-form content is comprehensive content that covers different aspects of a topic. There are plenty of types of content, and each has a valuable place in your content strategy. One way to do this while increasing your Google ranking and making it easier for people to find you is to incorporate long-form content into your content plan. To maximize the value of your blog and meet potential customers’ needs, you need a content strategy that considers what your audience is searching for and provides them with in-depth answers. Unfortunately, too many businesses focus on quantity over quality, creating bursts of short posts just to ensure they are putting something up on their blogs. If you want a more substantive SEO boost from your content, then long-form content is a must.

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